Brand Redesign - SquareEnix

About This Project

This project was made in the context of a Branding class during my first year studying multimedia design. The objective was rebranding an established company while researching about the company of choice in order to maintain their identity while giving it a new look. My company of choice was Square Enix due to my interest in their games.

Square Enix Holdings Co., Ltd. is a Japanese electronic game developer and publisher based in Tokyo. It is best known for its electronic RPG franchises, which include Final Fantasy, Dragon Quest, and Kingdom Hearts. Its headquarters are in the Shinjuku district of Tokyo.